Tipping Points
Mobile Internet Overtakes Desktop
October 2016GlobalGlobal internet users
The Experience
Phones generated the majority of worldwide web traffic.
Impact
Digital services became mobile-first by necessity.
Strategy & Logistics
Built on prior experiments, accumulated knowledge, and sustained preparation.
Cost & Sacrifice
Measured in time, resources, risk, and the consequences carried by those involved.
Milestone
2016
Place
Global
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